awc case study - outgrow

Anandam World City Case Study

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Project Summary

Total Leads

5,000+

Total Number of Appointments Booked:

650 approx.

Project Duration:

3 Months

Deals Finalized:

13

Phase I

Problem Statement:

The project was experiencing low traction and awareness, resulting in fewer site visits.

Outcome / Result:

Achieved a 130% increase in site visits during Phase I.

Result : 21 Site Visits

Phase II

Problem Statement:

Despite increased site visits, there were no immediate conversions.

Outcome / Result:

Generated a significant number of leads, achieving a standard real estate conversion ratio of 100:1.

Result : 209 Leads at a Cost Per Lead (CPL) of ₹245

Phase III

Problem Statement:

There was a need to optimize the CPL and improve the quality of leads.

Outcome / Result:

Successfully reduced the CPL from ₹245 to ₹158.

Achieved a conversion ratio of 3:100.

Result : 313 Leads at a CPL of ₹150

Additional Strategy : A/B Testing of Ad Sets

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Anandam World City Case Study

Project Summary

5,000+

650 approx.

3 Months

13

Problem Statement:

The project was experiencing low traction and awareness, resulting in fewer site visits.

Outcome / Result:

Achieved a 130% increase in site visits during Phase I.

Result : 21 Site Visits

Problem Statement:

Despite increased site visits, there were no immediate conversions.

Outcome / Result:

Generated a significant number of leads, achieving a standard real estate conversion ratio of 100:1.

Result : 209 Leads at a Cost Per Lead (CPL) of ₹245

Problem Statement:

There was a need to optimize the CPL and improve the quality of leads.

Outcome / Result:

Successfully reduced the CPL from ₹245 to ₹158.

Achieved a conversion ratio of 3:100.

Result : 313 Leads at a CPL of ₹150

Additional Strategy : A/B Testing of Ad Sets

Ask For A Project Analysis