IJM First City - outgrow

IJM First City Case Study

94% CPL Drop & 10x Leads in Just 30 Days

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Project Summary

Industry:

Real Estate

Positioning:

Premium Township Project

Project Status:

Ongoing

Problem Statement:

Despite heavy Ad spends there were hardly any leads for the project.

High Cost Per Lead

Touched nearly Rs. 4000/lead for a campaign.
Average CPL Rs. 1700
Low no. of connected calls.
Thus resulting in less site visits and thus lesser conversions.

Our Observations:

1. Unique Positioning: A distinct narrative highlighting First City’s value over competitors has to be done.

2. Enhanced Branding: Consistent visual identity and premium design language

3. Siloed Campaigns: Separate content journeys for end-users and investors

4. Retargeting Funnel: Using a 3–5–7 day strategy for smart recall

5. Unified Messaging: Across all brochures, landing pages, ads, and social media

6.Video-Led Content: Higher impact than static creatives

7. Influencer Collaboration: Leverage local and niche influencers for trust and visibility

Results:

What We Did (Within One Month)

1. Campaign Overhaul

Rebuilt Google & Meta ads from scratch with focused messaging
Introduced tailored creative themes for different buyer segments (young families, investors, professionals)
Added A/B tested landing pages & integrated WhatsApp for instant response

2. Funnel Engineering

Implemented lead filters to eliminate junk leads
Connected CRM + WhatsApp API to sales team for instant coordination
Designed pre-visit automation to improve appointment confirmations

3. Creative-Led Social Media Activation

Highlighted project USPs: floor height, amenities, MIHAN location advantage
Ran Reels, carousels, and offer-based awareness campaigns in parallel

Metric	Before	After	% Change
Avg. CPL	₹1,700	₹100	↓ 94% reduction
Leads/Day	2	15–20	↑ 750–900% increase
Site Visits/Week	2–3	7–8	↑ ~200% increase

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Schedule A Call

INFORMATION

+91 70202 33470

connect@letsoutgrow.com

FOLLOW US

IJM First City Case Study

Project Summary

Real Estate

Premium Township Project

Ongoing

Problem Statement:

Despite heavy Ad spends there were hardly any leads for the project.

High Cost Per Lead

Touched nearly Rs. 4000/lead for a campaign.
Average CPL Rs. 1700
Low no. of connected calls.
Thus resulting in less site visits and thus lesser conversions.

Our Observations:

1. Unique Positioning: A distinct narrative highlighting First City’s value over competitors has to be done.

2. Enhanced Branding: Consistent visual identity and premium design language

3. Siloed Campaigns: Separate content journeys for end-users and investors

4. Retargeting Funnel: Using a 3–5–7 day strategy for smart recall

5. Unified Messaging: Across all brochures, landing pages, ads, and social media

6.Video-Led Content: Higher impact than static creatives

7. Influencer Collaboration: Leverage local and niche influencers for trust and visibility

Results:

What We Did (Within One Month)

1. Campaign Overhaul

Rebuilt Google & Meta ads from scratch with focused messaging
Introduced tailored creative themes for different buyer segments (young families, investors, professionals)
Added A/B tested landing pages & integrated WhatsApp for instant response

2. Funnel Engineering

Implemented lead filters to eliminate junk leads
Connected CRM + WhatsApp API to sales team for instant coordination
Designed pre-visit automation to improve appointment confirmations

3. Creative-Led Social Media Activation

Highlighted project USPs: floor height, amenities, MIHAN location advantage
Ran Reels, carousels, and offer-based awareness campaigns in parallel

Ask For A Project Analysis

INFORMATION

+91 70202 33470

connect@letsoutgrow.com

FOLLOW US

IJM First City Case Study

Project Summary

Real Estate

Premium Township Project

Ongoing

Problem Statement:

Despite heavy Ad spends there were hardly any leads for the project.

High Cost Per Lead

Touched nearly Rs. 4000/lead for a campaign. Average CPL Rs. 1700 Low no. of connected calls. Thus resulting in less site visits and thus lesser conversions.

Our Observations:

1. Unique Positioning: A distinct narrative highlighting First City’s value over competitors has to be done.

2. Enhanced Branding: Consistent visual identity and premium design language

3. Siloed Campaigns: Separate content journeys for end-users and investors

4. Retargeting Funnel: Using a 3–5–7 day strategy for smart recall

5. Unified Messaging: Across all brochures, landing pages, ads, and social media

6.Video-Led Content: Higher impact than static creatives

7. Influencer Collaboration: Leverage local and niche influencers for trust and visibility

Results:

What We Did (Within One Month)

1. Campaign Overhaul

Rebuilt Google & Meta ads from scratch with focused messaging Introduced tailored creative themes for different buyer segments (young families, investors, professionals) Added A/B tested landing pages & integrated WhatsApp for instant response

2. Funnel Engineering

Implemented lead filters to eliminate junk leads Connected CRM + WhatsApp API to sales team for instant coordination Designed pre-visit automation to improve appointment confirmations

3. Creative-Led Social Media Activation

Highlighted project USPs: floor height, amenities, MIHAN location advantage Ran Reels, carousels, and offer-based awareness campaigns in parallel

Ask For A Project Analysis

Touched nearly Rs. 4000/lead for a campaign.
Average CPL Rs. 1700
Low no. of connected calls.
Thus resulting in less site visits and thus lesser conversions.

Rebuilt Google & Meta ads from scratch with focused messaging
Introduced tailored creative themes for different buyer segments (young families, investors, professionals)
Added A/B tested landing pages & integrated WhatsApp for instant response

Implemented lead filters to eliminate junk leads
Connected CRM + WhatsApp API to sales team for instant coordination
Designed pre-visit automation to improve appointment confirmations

Highlighted project USPs: floor height, amenities, MIHAN location advantage
Ran Reels, carousels, and offer-based awareness campaigns in parallel